Have a look around you. What do you see? Your life and the way you manage it. Your projects and passions are under or over the table, in a corner of the living room or tidy hidden somewhere.
“Taking creative risks, is what fashion is about” said Marc Jakobs in a masterclass.
Yes, taking creative risk is what life itself is about when you feel you can create.
If you stop working to deepen your passions and do not try to make out something risky of them, which is more than a dream, because you risk your money, your time, your reputation, your social life, your life, then you simply “start starving every day” as a famous poet said.
“Simple and true. And hard.”
Sometimes the hard things are the simple ones. You have to move your ass to get out of your comfort zone and risk your life for something if you feel the power of creation inside you.
Taking creative risks is something serious. It requires to become more than one person: “the managed and the manager”. Each day you wake up to work for yourself and this is not a sweet dream nor a tale. It requires method and honesty. If you feel like you are living in a movie, then hurry up to wake up because you are living your own.
Being honest requires to let others speak and let someone tells you “the truth”. You have to learn who you can listen to and who not, dividing from education and feelings.
If someone tells you something that makes you feel uncomfortable, but that has a logic itself, divide from the education you received and spend some time to listen to that uncomfortable person. You need to spend time on uncomfortable thoughts: you are out of comfort zone.
“The world is full of products, product polluted. What would your product add or how would it be different?” Diane Von Furstenberg.
“If you do not have a competitive advantage, do not compete” J.T. Foxx
Yes, the real truth is that you have to be honest to yourself and position yourself in the market. Be realistic. Watch at yourself as a competitor. I never loved competition itself, but the world is made of geometry: if you want to cut out a space for the expression of your unrequired creativity you have even to raise unconscious needs and create new clients from the same people who did not need your product before.
The truth is that the essential is really made of few things. Life is mostly spent in consuming what is not essential. This is in the nature of human progress. In the wide range from essential goods to luxury, if you are going to take creative risks, you have to find your clients.
This is the first lesson I had of marketing at the university, but in life the difference is that any step you take is a breath, a real consumption of energy, and this makes the difference in the competitive market.
Anything more than these basic rules are tools.
Taking creative risks is like marring to your creative personality: you are not sure whether you will succeed as you will never be sure that your partner will fulfill you, but you trust your creative side and you get married. You put all your energies to a project that does not depend totally on you. As you are not at school or at the desk, it is not enough to duly work and to write down a to do list. You have to face competitors, ask yourself if you feel like “competing” to find a small market space for your business. If you have the ideas, but not the energy to compete, you need to affiliate and sell your ideas to someone who has the energy that you might be missing. If you do not license for transfer your projects, then it is like aborting and sacrificing your creativity to narcissism, to dreaming teenage spirits, to a fake sense of possession and identity. You do not hold any more what you leave dying as dead things belongs to earth, wind, fire, air, to people who find them or to silence, the silence of your mind.
When I used to work as employee, I was not married. I felt I was waking up for someone else’s creations. Even if I created templates that are a standard as of today, I did not feel part of the dream. I took creative risks for others and this made the difference when I decided to stay outside of the comfort zone, once out.
Being entrepreneur and taking creative risks on the job is not for everybody, though. Each man has a mission in life, the mission is his life itself. Each couple takes creative risks when deciding to have children. Leading a family life has risks since conception. You can not predict how the future will be.
Upon the society you live, creativity is supported or repressed. Creative people bring disorder before order and need to be certified as not dangerous. You can change an established set of conventions with a skirt. Clothes have been, historically, one of the most important language of people to declare whether they were in favor or against specific ideas. Clothes speak of you, your status, your feelings, your ideas. Clothes may seem “only clothes” in our polluted society, but actually they are a secondary language. It is clear in the army, holy people: each has it’s own suit. Suit is like a ring, an identity card. People in the army or in the holy siege are not entrepreneurs, they do not take creative risk in business, as they got married to a life style, where they are part of the creative project of someone else who built a world on the taken risks.
The main question we should ask ourself as soon as possible in our life is: what is my life about? For who or what do I wake up every morning? The sooner we find this answers, the sooner we will take possession of our life.
Should you feel confused for many good reasons, it is ok, but do not escape from asking, seriously, how happy you are every morning and for which reason.